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Digital Payments: Paytm’s Biggest Contender Will Be WhatsApp Or Amazon?

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With FreeCharge to be acquired Paytm and MobiKwik a distant second, there is only one clear leader in the digital wallet space currently. Paytm has surpassed several others in this segment and positioned itself well to rise the demonetisation wave.

Sanchit Vir Gogia, Chief Analyst & CEO of research, advisory & consulting firm Greyhound Research said, “I don’t think it is just WhatsApp, it will be probably be Amazon too. Amazon has also jumped into the wallets space recently and if you were to compare apples to apples their entire business model is multiple services from one user id. So with that they are able to capture a lot more information and they are then able to up-sell and cross-sell. So if ask me it is a very big opportunity for Amazon because they have leverage of technology and have a lot of buyers and sellers on their platform.”

He further says that he does not think it is WhatsApp which is the only competition for Paytm. Gogia says we should look at it more broadly and look at Amazon versus others. WhatsApp, he says, in the end will become a carrier as it is just messenger service.

[ZeeBusiness]

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Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.


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