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投资无回报?印度多个电商平台面临亏损问题

据美国石英网12月27日报道,亚洲第三大经济体印度的电子商务零售商正努力弥补企业亏损。

据报道,在投资者投入百万资金后期待回报之际,Flipkart、亚马逊等电商企业采取积极投放广告和打折促销的方式来吸引消费者。但截止2016年3月31日的年度财务报告显示,许多在线零售商虽然收入大幅增长,但是亏损也在增加。

“我对这些亏损不是太担忧,”研究咨询公司“Greyhound Research”首席分析师兼首席执行官Sanchit Vir Gogia说,“我真正担心的是这些公司的产品质量以及管理。比如说,如果他们的产品销售额增加了,那么生产成本也会增加,从而导致亏损,这种情况是让我非常担心的。”

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