Accelerating Customer Engagement Asia Pacific Japan Audience Database BFSI By Enterprise Type Chief Digital Officer Chief Information Officer Chief Information Security Officer Chief Marketing Officer Chief Sales Officer Chief Strategy Officer Facebook Free Insights Global Greyhound Reports Media Mentions Greyhound Snippets Healthcare & Pharma Marketing Analytics Retail & Commerce Social Advertising Startups Telecom, Media & Entertainment Tourism & Hospitality WhatsApp

WhatsApp Wants To Be A Business Platform

Allowing video calls on WhatsApp, which is otherwise a simple messaging app owned by Facebook, was the last big feature launched before it starts making money.

Knowing the phone number and device of use is enough, says Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research. “It somewhat tells the profile of the user,” he says.

Companies, Gogia says, can have their own groups of premium customers.

Source: Hindustan Times

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s