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Twitter India Head Quits, More Exits To Follow In Major Shake-Up

Rishi Jaitly’s resignation was not surprising for most Twitter India employees, who knew that the domestic market will be impacted by the micro-blogging site’s global restructuring programme, as the company failed to get new users and generate higher advertising revenue, giving way to Facebook, Google and Snapchat.

“Twitter has struggled to generate ad revenue as it is 50% to 60% more expensive than Facebook. Advertisers have moved to outcome-based models, rather than brand recall, which was the earlier norm – something that Facebook is very good at,” said Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

Source: Hindustan Times

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